Bare Naked

"Looks weird" sip "tastes amazing"

That's just one tag line from the juice product "Green Machine" made by Naked.

So what is it exactly?
The Naked Juice drinks consists of pure fruit concentrate. They are a healthy, filling, yummy way to drink juice while getting the daily recommended servings of fruit. There are no added sugars and many of the drinks contain boosts or whey protein. Perfect for on the go, in the car, or even at home. Here is what is in the Green Machine drink

Will all of these natural ingredients it is easy to see why the color is so weird looking. But one taste, and you will seriously be hooked! I drink one every day for breakfast. They are filling. There are so many varieties to choose from so you won't get bored or burnt out on them. On their website http://www.nakejuice.com/ you can find all of their other flavors, you can search by fruit, taste, name and more. At around $2 each- with 2 servings in each bottle, these drinks won't burn a hole in your wallet like fast food or your morning coffee. 2 bucks for a healthy, great tasting drink, what a deal! They are available at Walgreen of Guide Meridian. What could be better? Keep reading.

This company not only makes great tasting drinks, they are going green. On their interactive site you can find out about their sustainability commitments. Bottle reincarnation is where they make bottles from recycled plastic and those bottles can be recycled into new bottles. They are the first company to be able to do this! This is great because the company is such a natural company and now both in and outside of their bottles they are practicing this. A benefit to the environment is a benefit to them because this also helps with their branding. In class we've talked a lot about being transparent- naked is practically a synonym. "Naked Juice is the first nationally distributed brand to transition to a 100% post-consumer recycled plastic bottle."

There are also links about their Rainforest Alliance and their quest to lower their footprint. This is a great company with great drinks, at an affordable price, what more could you ask for?! You're already bored surfing the net anyways so please, visit the website at http://www.nakedjuice.com/.

Unplug your Wallet

In order to persuade Western Students to reduce their carbon footprint, I’ve developed a new marketing campaign to convince them to unplug their small appliances. The target market of my campaign is WWU students who live off campus, due to the fact that they pay their electric bills, where students who live on campus don’t. They do not have strong feelings toward helping the environment. These people will only do things that benefit the environment if they themselves are benefitted in some other way. Using the Makower text, a murky middle might be what these consumers are best classified as. What drives these specific students is money and grades, since their lives are essentially consumed by going to college, possibly working and spending as much time with their friends as they can.

The overall objective of my campaign is to encourage students to unplug their small appliances in order to save money for themselves. The side effect of this will be the positive environmental impact it has. The college students who partake in unplugging their small appliances will not be informed of this benefit because it will not drive them to make a difference. This campaign will create a win-win situation for students and for the environment.
For my campaigns creative strategy, I have decided to integrate the slogan “Unplug Your Wallet”. This expresses the most important benefit to the students, which is their wallet. The catchy phrase will immediately let them know that if they pay attention they can save money. There will also be a phrase that says: Find out how to save $ by only lifting 2 fingers at: http://www.unplugwallet.facebook.com/ where a Facebook page will be. This page will be made for the students due to how tech savvy they are; this will be the most effective and sustainable way to reach them. This of course will also make it easier for them to share the page with their friends, and the campaign will we be highly exposed at virtually no cost. Posters will be placed around campus to spark interest and will direct students to visit the Facebook page where they can learn more. Because this current generation of students doesn’t like traditional advertising, there will be no main website. The Facebook page will be student ran in order to increase credibility and social proof among other students. In order for the page to be student ran, it will be offered as a quarterly internship where the marketing student will be maintaining the page and will have to come up with other campaigns that have the same central sustainability goals.

On the Facebook page, because this is only the first campaign, students will find information about how unplugging small appliances will save them money over time. Savings could be from 5% of the bill to as much as 25% on average, depending on how many appliances a person has plugged in at any given point in time. The main point the Facebook page will address this savings and will put it in a dollar format so that students can easily see just how much they have been saving and they will then be able to conveniently rationalize unplugging their appliances. Also on the page, conversions such as, “These savings could e equivalent to $20 a month which is like getting a week of free lunch!” I think this would be an effective marketing campaign due to the fact that the major benefit that is being promoted is one of the most important things in the minds of the target market. Also, the change from not unplugging appliances to unplugging appliances is simple, easy and once a person gets in the habit it becomes second nature. By providing a way to keep the campaign integrated and student ran will also contribute to the success and longevity.

U.S. Dairy Sustainability Commitment

I found the website for the U.S. Dairy Sustainability Commitment when I looking for something to blog about it. http://www.usdairy.com/sustainability/Pages/Home.aspx It is interesting to learn about what companies are doing to become more sustainable.

The goals for the Dairy Sustainability Commitment includes reducing green house gasses.

This website is huge and I will blog more later.

Green Lite Motors wins business plan competition

Portland electric-car start-up Green Lite Motors is one of three winners in a new business plan competition focused on Pacific Northwest clean technology companies.

Green Lite is developing a three-wheeled, enclosed, gas-electric hybrid vehicle capable of getting 100 miles per gallon.

It was one of 56 entrants in consideration for the Pacific Northwest Clean Tech Open competition vying for a $50,000 prize and the chance to move up to the national competition next month in San Francisco. The winner of the national event receives $250,000 in cash and services.

The two other winners of the regional competition come from Seattle: Hyrdrovolts, which is developing turbines to generate renewable energy from water without the need for dams; and LivinGreen Materials, which is developing a product called AggraLight to sell to solar manufacturers to boost solar cell efficiency by 50 percent and reduce the cost per watt.

The 10 semi-finalists in the event spent the summer receiving hands-on mentoring from local and national business leaders in an effort to hone their plans.

Each company was judged by a group of venture capitalists, angel investors and other business professionals based on both the scientific viability of the concepts and the ability to make it a commercial success.


Taken from Portland Business JournalPortland